Principal Product Manager, Growth (Medtech)

TL;DR

Principal Product Manager, Growth (Medtech): Leading the product-led growth engine for Woodwork, a men's health telehealth initiative, with an accent on conversion funnels, onboarding experience, and activation moments. Focus on optimizing clinical intake, identity verification, and prescription workflows while balancing HIPAA compliance with conversion.

Location: Hybrid; must be based in Los Angeles, Chicago, New York, or San Francisco (onsite Tuesdays and Thursdays)

Salary: $195,000 – $295,000

Company

AI-native social platform for the LGBTQ+ community with a specialized telehealth initiative called Woodwork.

What you will do

• Own the end-to-end conversion funnel for Woodwork from first touchpoint through onboarding to first-time purchase.
• Drive product-led growth through experimentation and in-funnel optimization to improve activation and early retention.
• Partner with marketing to align acquisition channels with the in-product experience and use funnel data to inform strategy.
• Navigate HIPAA regulations to create thoughtful UX for clinical intake, identity verification, and prescription workflows.
• Build a rigorous testing culture using data, experimentation, and qualitative research to measure impact.
• Collaborate cross-functionally with clinical ops, legal, and the broader product organization.

Requirements

• 8+ years of product management experience with deep expertise in product-led growth or conversion optimization.
• Proven zero-to-one track record of building growth loops, onboarding flows, or activation funnels.
• Strong experimentation mindset with the ability to design tests with statistical rigor.
• Experience operating with high autonomy in small, fast-paced teams.
• Ability to partner effectively with engineering, design, clinical ops, and legal teams.

Nice to have

• Experience with healthcare clinical onboarding, prescription flows, or telehealth intake.
• Familiarity with HIPAA-constrained analytics, consent frameworks, and privacy-safe measurement.
• Experience working on growth within marketplaces, subscriptions, or two-sided platforms.
• Passion for building products that serve the LGBTQ+ community.

Culture & Benefits

• Mission-driven work impacting millions of LGBTQ+ people globally.
• Comprehensive health, dental, and vision insurance with partial dependent coverage.
• Generous 401K plan with 6% match and immediate vesting.
• Industry-leading gender-affirming benefits with up to 90% cost coverage and HRT stipends.
• Flexible vacation policy and monthly stipends for cell phone, internet, wellness, and commuting.
• Onsite breakfast/lunch and a yearly travel & leisure stipend.