Behavioral Health Growth Marketing Director (Healthtech)

TL;DR

Behavioral Health Growth Marketing Director (Healthtech): Leading go-to-market strategy for the behavioral health portfolio with an accent on state and county health agencies and public sector buyers. Focus on leveraging AI-powered tools to develop messaging, content, and multi-channel campaigns that support long-cycle government procurement.

Location: Remote (United States)

Company

hirify.global is a leader in Real-Time Care Intelligence solutions aimed at improving lives for everyone experiencing physical and behavioral health challenges.

What you will do

• Develop and execute integrated GTM strategies targeting state and county behavioral health agencies and public health departments.
• Craft value-driven messaging and high-impact content including white papers and case studies using AI tools.
• Partner with sales, product, and policy teams to align marketing efforts with government buying cycles.
• Build strategic relationships with industry associations like NASMHPD and the National Council to increase visibility.
• Design and execute multi-channel campaigns across email, LinkedIn, and paid channels for public-sector stakeholders.
• Implement scalable automation and AI workflows to enhance research synthesis and content production.

Requirements

• 10+ years of marketing experience, with a strong background in government health or behavioral health (B2G experience strongly preferred).
• Deep working knowledge of state and local government behavioral health funding (Medicaid, block grants) and procurement.
• Familiarity with mental health and substance use disorder (SUD) treatment landscapes and policy frameworks.
• Demonstrated proficiency with AI tools (e.g., Claude, ChatGPT, Copilot) for marketing processes and research.
• Exceptional writing and storytelling skills tailored for government audiences.
• Must be based in the United States and available for periodic travel.

Culture & Benefits

• Opportunity to work at one of the most innovative healthcare technology companies in the US.
• High level of autonomy to build and lead strategic priorities within a supportive team.
• Direct exposure to world-class investors and advisors.
• Competitive compensation package including health, dental, and vision insurance.