Field Marketing Manager, ANZ (AI)

TL;DR

Field Marketing Manager (AI): Driving brand awareness, engagement, and sales pipeline in the ANZ region for a Work AI platform with an accent on regional field marketing initiatives and strategic partnerships. Focus on planning and executing high-impact events, roundtables, and webinars to accelerate pipeline growth.

Location: Must be located in Sydney, Australia

Company

hirify.global is a Work AI platform that leverages an Enterprise Graph to provide intelligent search, AI assistants, and scalable AI agents for large organizations.

What you will do

• Plan and execute regional events, roundtables, conferences, and webinars to generate leads and drive sales pipeline.
• Develop and implement GTM strategies aligned with regional budgets and company objectives.
• Manage end-to-end event logistics, including venue selection, vendor management, and budget tracking.
• Collaborate with sales, product, and content marketing teams to ensure brand and messaging alignment.
• Lead co-marketing initiatives with technology ecosystem partners such as AWS and Google Cloud.
• Analyze and report on the ROI and impact of field marketing efforts for senior management.

Requirements

• 7+ years of experience in ANZ field marketing, event management, or a related role.
• Must be based in Sydney, Australia.
• Experience working across acquisition, expansion, and foundational marketing pillars.
• Proficiency in CRM, email marketing, and analytics tools.
• Ability to travel across ANZ for key events up to 25%.
• Strong project and time management skills with a results-oriented mindset.

Nice to have

• Experience at a growth-stage tech or AI-native company.
• Familiarity with product-led go-to-market (PLG) motions.
• Proactive, self-directed mindset comfortable with ambiguity in fast-moving environments.

Culture & Benefits

• Eligibility for variable compensation and equity.
• Commitment to an inclusive and diverse company culture.
• Opportunity to work at the forefront of Agentic AI and enterprise knowledge management.

Hiring process

• Interview process includes a brief AI-focused exercise or discussion to evaluate AI fluency and application in the role.