Senior Demand Generation Manager (SaaS)

TL;DR

Senior Demand Generation Manager (SaaS): Architecting and executing multi-channel digital campaigns and ABM/ABX programs for the ANZ region with an accent on pipeline growth and revenue acceleration. Focus on designing personalized account journeys, optimizing ROI across paid channels, and aligning marketing strategy with Sales and RevOps.

Location: Sydney, Australia

Company

hirify.global delivers enterprise infrastructure for the agentic era, redefining iPaaS to unify data, applications, processes, and AI into a single governed platform.

What you will do

• Plan and optimize integrated digital campaigns across paid search, paid social, email, SEO, and content syndication.
• Design and operationalize 1:1, 1:few, and 1:many ABM/ABX programs for strategic enterprise accounts in the ANZ region.
• Develop value proposition messaging and tailored content assets for key buyer personas in the APAC market.
• Partner with Sales, SDRs, and RevOps to drive pipeline, accelerate deals, and expand existing accounts.
• Manage campaign budgets and report on performance metrics including CPL, MQL, and CAC.
• Collaborate with global teams to adapt global programs for regional relevance and compliance.

Requirements

• 8+ years of B2B marketing experience, including 3+ years in ABM or demand generation.
• Proven track record of scaling ABM programs with measurable pipeline outcomes.
• Hands-on expertise in paid media (LinkedIn, Google Ads), email marketing, and SEO.
• Experience in enterprise B2B technology, SaaS, or cloud sectors.
• Proficiency with Salesforce, Marketo/HubSpot, 6sense/Demandbase, and GA4/Tableau.
• Strong copywriting skills to translate technical solutions into executive-level narratives.

Nice to have

• Experience in the ANZ or APAC regional marketing landscape.
• Familiarity with intent data providers like Bombora or G2 Buyer Intent.
• Experience with ABX tools such as Mutiny, Uberflip, or Pathfactory.
• Background in managing or mentoring junior marketers or agencies.

Culture & Benefits

• Flexible, trust-oriented culture empowering employees to take full ownership of their roles.
• Emphasis on balancing high productivity with self-care and wellbeing.
• Vibrant and dynamic work environment with various employee benefits.
• Working for a recognized leader in the Cloud 100 and one of the fastest-growing tech companies.