Senior Paid Media Strategist (SaaS)

TL;DR

Senior Paid Media Strategist (SaaS): Managing and optimizing paid search campaigns across multiple B2B brands with an accent on ROI tracking, lead generation, and multi-channel acquisition strategies. Focus on scaling customer acquisition via Google Ads, implementing B2B funnel optimizations, and utilizing CRM data for automated bidding.

Location: Must be based in the United States

Salary: $110,000 - $130,000 USD

Company

A leading service commerce platform providing tailored SaaS solutions to digitally transform the service economy for over 725,000 customers.

What you will do

• Plan and execute multi-channel digital marketing campaigns across search, display, social, and video.
• Optimize Google Ads, Bing, and other programmatic channels to increase high-quality leads at efficient costs.
• Conduct frequent A/B testing on ad copy and landing pages to improve conversion rates.
• Analyze SEM performance and create detailed ROI reports for various brands.
• Collaborate with marketing teams to advance overall growth strategies and customer acquisition.

Requirements

• 4-5+ years of paid search experience specifically in a B2B environment.
• In-depth hands-on expertise with Google Ads and current best practices.
• Deep understanding of B2B funnel metrics including MQLs, SALs, SQLs, and Closed Won.
• Experience utilizing CRM data (e.g., Salesforce) to fuel automated bidding strategies.
• Advanced data analysis skills, with high proficiency in Excel.
• Must be eligible to work in the US without sponsorship.

Nice to have

• Experience with PMAX, Google Display Network, Microsoft Ads, and website analytic tools.
• Ability to leverage AI tools to improve ad testing and day-to-day processes.
• Experience debugging funnel issues in coordination with Sales Teams.

Culture & Benefits

• Flexibility to work remote, hybrid, or in-office within the US.
• Robust health and wellness benefits, including an annual wellness stipend.
• 401k plan with up to 4% match and immediate vesting.
• Flexible and generous (FTO) time-off policy.
• Employee Stock Purchase Program.