Lifecycle Marketing Manager (LATAM)

TL;DR

Lifecycle Marketing Manager (LATAM): Structure and execute lifecycle marketing campaigns across email, push, and in-app channels using Braze to build awareness, acquire, engage, and retain members in Spanish, Portuguese, and English markets. Focus on developing the first regional LCM plan, optimizing content/cadence/channels for engagement/retention, launching new markets/products, and implementing technical changes for seamless campaigns.

Location: London, UK (hybrid: remote with 2-3 days/month in-office) or remote from Mexico

Salary: 81,500–97,000 GBP (UK-based) + equity

Company

hirify.global is a leading mobile app and Tile tracking devices provider empowering 88M monthly active users in 150+ countries with family safety services like location sharing, driver reports, and crash detection.

What you will do

• Structure the first regional LCM plan for LATAM to drive impact and scale.
• Build and manage end-to-end cross-channel campaigns (email, push, in-app) from concept to execution, including targeting, localization, and QA.
• Run tests with CRM team to optimize content, cadence, and channels for engagement/retention.
• Define best practices for international LCM infrastructure like segmentation, translations, and new channels.
• Aggregate and share campaign insights; collaborate with Product, Engineering, Creative, Legal, and others to implement plans and technical changes on Braze.

Requirements

• Fluency in Portuguese or Spanish (both a plus)
• Technical experience with Braze and digital marketing platforms
• 5+ years in marketing, focused on owned channels (email, in-app); experience in B2C subscription apps with freemium model
• Proven track record driving revenue/engagement via LCM campaigns; international marketing across languages
• Strong data analysis, project management, analytical, and communication skills; self-starter in fast-paced environments

Nice to have

• Experience launching international efforts

Culture & Benefits

• Hybrid in central London with remote flexibility; generous PTO
• Bi-annual retreats, learning & development programs
• Private health/dental insurance, employee assistance for mental well-being
• Free hirify.global Platinum and Tile products
• Mission-driven culture valuing integrity, direct communication, member focus, and high impact