Manager, Customer Lifecycle Marketing (Fintech)

TL;DR

Manager, Customer Lifecycle Marketing (Fintech): Owning customer and member engagement across the full post-sale lifecycle with an accent on driving adoption, activation, and sustained usage. Focus on building multi-channel lifecycle programs, optimizing engagement KPIs, and translating complex financial concepts into compelling messaging.

Salary: $110,000–$130,000 + Equity

Company

hirify.global is a fintech platform that helps companies reimagine and tailor their employee benefits packages to meet unique workforce needs.

What you will do

• Define and execute engagement strategies for customers and members across onboarding, activation, and renewal stages.
• Develop multi-channel lifecycle campaigns using email, in-product messaging, and printed materials.
• Create communications to increase benefit awareness and program adoption for various user personas.
• Collaborate with Product Marketing, Customer Success, Product, and Engineering to align messaging and support launches.
• Define and track lifecycle KPIs such as activation and utilization, running experiments to optimize performance.
• Build scalable frameworks for client-specific communications while maintaining operational efficiency.

Requirements

• 4-7+ years of experience in customer, member, or lifecycle marketing roles.
• Proven experience in B2B2C environments, marketing to both business buyers and end users.
• Hands-on experience with CRM or marketing automation platforms such as Customer.io, Braze, or Iterable.
• Expertise in segmentation, targeting, and event-driven or triggered communications.
• Strong analytical mindset with the ability to track performance and drive data-driven optimization.
• Experience in SaaS, fintech, benefits, or healthcare industries is preferred.

Culture & Benefits

• Comprehensive health coverage with 95% payment for medical, dental, and vision.
• Financial support for remote work, including a $250 one-time WFH setup and $150/month for cell phone and internet.
• Annual $500 Learning & Development benefit to support professional growth.
• Monthly wellness allowance ($100) and co-working/commuter benefits ($100).
• Flexible PTO policy and several team onsites per year.