Digital & Data CRM Lifecycle Manager (Retail)

TL;DR

Digital & Data CRM Lifecycle Manager (CRM/Marketing): Developing and evolving the customer lifecycle strategy to improve engagement, retention, and long-term value with an accent on behavioral automation and personalized customer journeys. Focus on building automated triggers, optimizing cross-channel communications, and utilizing predictive models to drive commercial growth.

Location: Hybrid working (up to 2 days WFH), must be based in or near Yeovil, UK

Salary: Competitive

Company

hirify.global is a leading retailer of trade tools and accessories, committed to building intelligent, automated customer experiences.

What you will do

• Own the full customer lifecycle strategy, spanning onboarding, engagement, retention, and reactivation.
• Plan, build, and optimize automated journeys triggered by customer behavior, transactions, and predictive signals.
• Deliver CRM communications across email, SMS, push, in-app, and direct mail channels.
• Partner with Data Analytics teams to interpret customer trends and increase Customer Lifetime Value (CLTV).
• Collaborate with Martech teams to ensure the accuracy of event tracking and trigger criteria.
• Provide insights and strategic recommendations to senior stakeholders to establish lifecycle marketing as a key commercial driver.

Requirements

• Strong understanding of CRM marketing, customer lifecycle management, and behavioral automation.
• Hands-on experience with Braze or similar marketing automation platforms.
• Proficiency in working with customer data, segmentation, and event-based triggers.
• Analytical capability to interpret customer behavior, performance metrics, and test results.
• Strong written communication and content optimization skills.
• Location: Must be based in the UK and able to work hybrid in Yeovil

Culture & Benefits

• Discretionary annual bonus up to 20% and employer pension contributions up to 14%.
• 33 days' holiday, including bank holidays, with an option to buy more holiday.
• Hybrid working model (up to 2 days from home) and flexible start/end times.
• EV Car Scheme and health cash plan including discounted gym memberships.
• 20% discount at hirify.global and B&Q stores.
• Comprehensive wellbeing support, including financial tools and coaching programs.

Hiring process

• Initial application review followed by an informal call or Teams video chat.
• Comprehensive interview process with regular communication from the Talent Acquisition team.