Founding Sr. Product Marketing & Brand Marketing Manager (SaaS)

TL;DR

Founding Sr. Product Marketing & Brand Marketing Manager (SaaS): Building and executing strategy for brand and product positioning to define a new category with an accent on sharpening messaging, sales enablement, and GTM alignment. Focus on auditing current narratives, developing segment-specific messaging, launching features tied to revenue, and scaling the PMM function while driving commercial outcomes.

Location: Hybrid-first in Amsterdam with flexibility for remote work within European time zones.

Company

Automated SaaS platform simplifying IT hardware deployment, management, and retrieval for remote and global teams in 100+ countries, managing 50,000 users and 120,000 devices.

What you will do

• Lead audits and evolve positioning, messaging frameworks, and competitive differentiation aligned with ICPs.
• Build sales enablement assets like battlecards, objection guides, and pitch decks from sales insights.
• Define GTM plans, product launch strategies, and feedback loops with Product, Sales, and Customer Success.
• Drive pipeline impact through campaigns, events, and content with measurable commercial goals.
• Ensure brand consistency and evolve market perception alongside upmarket growth.
• Build and scale the Product Marketing function, hiring specialists and creating cross-functional processes.

Requirements

• 8–12+ years in Product Marketing in B2B SaaS or high-growth scale-ups.
• Proven track record owning positioning, messaging, launches, sales enablement, and GTM with commercial impact.
• Experience partnering closely with Sales, Growth, Product, and Customer Success teams.
• Building or managing small high-performing teams.
• Sharp messaging skills to simplify complex products; sales proximity via calls and objections.
• Executor mindset: ship quickly, collaborate, connect strategy to revenue.

Culture & Benefits

• High autonomy in a 3x YoY growing company shaping IT lifecycle management.
• Hybrid-first flexibility in Amsterdam, top tools/equipment provided.
• Vibrant entrepreneurial culture with off-sites, team lunches, bonding events.
• Pension scheme and Classpass corporate membership.
• Global impact across 100+ countries with diverse, ambitious team.