Campaign Manager (Mobile App Acquisition)

TL;DR

Campaign Manager (Mobile App Acquisition): Building and scaling paid user acquisition strategies for hirify.global 2 with an accent on ROAS and Gen Z audience engagement. Focus on establishing UA infrastructure from the ground up and optimizing campaigns across TikTok, Snapchat, and Meta.

Location: Must be based in Copenhagen, Denmark (Hybrid: one work-from-home day per week)

Company

hirify.global is an international game studio behind social dress-up games designed for a predominantly young female audience.

What you will do

• Build and scale paid mobile app acquisition efforts across TikTok, Snapchat, Meta (Instagram), and Apple Search Ads.
• Drive performance with a ROAS-first mindset by setting targets and iterating quickly based on results.
• Establish the User Acquisition (UA) function from the ground up, defining strategy and infrastructure.
• Utilize AppsFlyer to track attribution and analyze campaign data for actionable insights.
• Analyze creative performance and collaborate with art and community teams to optimize assets.
• Evaluate and test new ad networks and platforms, such as Unity Ads, to expand the acquisition mix.

Requirements

• Minimum 3 years of hands-on paid acquisition experience in a results-accountable role.
• Proven experience in mobile app acquisition, including install and re-engagement campaigns and mobile attribution.
• Deep familiarity and a proven track record of marketing to Gen Z women and girls.
• Direct, independent experience with AppsFlyer.
• Hands-on experience with at least two of: TikTok for Business, Snapchat Ads, or Meta Ads Manager.
• Experience with Apple Search Ads or a strong track record in app store acquisition.
• Location: Must be based in or be able to commute to Copenhagen, Denmark.

Nice to have

• Experience in the gaming, fashion, or social app space.
• Familiarity with additional mobile ad networks like Unity Ads.
• Personal interest in youth culture, fashion, or social games.

Culture & Benefits

• Flexible working hours and a hybrid model with one work-from-home day per week.
• Daily lunch, monthly breakfast, and a stocked office with snacks and drinks.
• Social events including monthly Friday bars, biannual team building, and holiday parties.
• High level of autonomy and full ownership of the UA function.
• Working within a small, tight-knit, and ambitious international team.