Paid Acquisition Associate

TL;DR

Paid Acquisition Associate (Performance Marketing): Managing and optimizing paid media campaigns across multiple channels (Google, Meta, TikTok, Snap) for user acquisition and brand visibility in Spain and Ukraine with an accent on budget allocation, A/B testing, and performance tracking. Focus on adapting strategies to local market specifics, ensuring CPA/ROI targets, and contributing to new channel development and branding initiatives.

Location: Hybrid in Paris, France (2 days at the office per week)

Company

World’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries, with a team of 800 employees across 5 global offices.

What you will do

• Set up, manage, and optimize paid acquisition campaigns across platforms like Google Ads, Meta, TikTok, and Snap.
• Manage budgets, monitor pacing, and ensure targets like CPA, ROI, and volume are met.
• Run A/B tests on creatives, audiences, bidding, and landing pages.
• Analyze performance metrics, identify optimization opportunities, and contribute to reporting.
• Plan and execute paid strategies for Spain and Ukraine, adapting to local behaviors and competition.
• Collaborate with creative, product, and analytics teams on channel development and branding.

Requirements

• Fluent in English (mandatory)
• First successful experience in paid acquisition or digital marketing (agency or in-house).
• Knowledge of major platforms: Google Ads, Meta Ads Manager, TikTok Ads, Snap Ads.
• Strong analytical mindset and attention to detail.
• Ability to manage multiple campaigns and priorities.
• Strong interest in performance marketing and growth.

Nice to have

• Fluency in Spanish or Ukrainian.
• Familiarity with tracking tools like GTM or Tableau.

Culture & Benefits

• Hybrid work: 2 days at the office per week.
• 50% healthcare coverage (Alan), financial support for home office equipment.
• Minimum 25 days holiday, 4 additional weeks on top of legal maternity/paternity leaves.
• Local meal plan (Swile card), 50% transportation paid (Forfait Mobilité Durable).
• Free unlimited carpooling & bus rides, employee stock ownership plan.
• Personal growth via trainings, mentorship, internal mobility; regular team building; 1 day off to test product.

Hiring process

• 30-min video-call with Talent Acquisition Manager.
• 45-min video-call with Paid Acquisition Lead.
• Fully remote exercise + 60-min video-call with Product and Marketing stakeholders.
• 30-min video-call with VP Growth.