PPC Media Buyer (Lead Generation)

TL;DR

PPC Media Buyer (Google Ads/Bing): Scaling paid search campaigns for home improvement services with an accent on lead generation and unit economics. Focus on optimizing CPL, improving lead quality metrics, and scaling volume across global markets.

Location: Remote (any location)

Company

Performance marketing agency driving scalable growth for brands in eCommerce, health, education, and entertainment across 26+ global markets.

What you will do

• Plan, launch, and manage Google Ads and Bing campaigns across Search, PMax, and Smart Bidding formats.
• Optimize campaigns against CPL and downstream quality metrics including appointment and sold rates.
• Own end-to-end account architecture, keyword sets, and A/B testing of ad copy and landing pages.
• Build and maintain performance dashboards to report on KPIs and budget pacing.
• Collaborate with analytics and SEO teams to align paid and organic growth strategies.

Requirements

• 3+ years of hands-on Google Ads experience managing monthly budgets of $30K+.
• Proven track record in lead generation campaigns (home services, insurance, or finance preferred).
• Deep expertise in Smart Bidding, Search, PMax, and Dynamic Search Ads.
• Experience with Microsoft Advertising (Bing).
• Analytical proficiency with GA4, Excel, Google Sheets, and attribution modeling.

Nice to have

• Experience with ping/post or lead aggregator models.
• Familiarity with tracking tools such as GTM, Hyros, RedTrack, or Voluum.
• Experience with call tracking and pay-per-call campaigns.
• Google Ads certification.

Culture & Benefits

• Opportunity to manage significant ad spend for a portfolio of 200+ companies.
• Data-driven work environment with a focus on unit economics and business outcomes.
• Flexible remote-first work arrangement.
• Exposure to high-growth scaling strategies across multiple global markets.