User Acquisition Manager (Marketing)

TL;DR

User Acquisition Manager (Marketing): Driving DTC scale through high-budget Google Ads campaigns with an accent on Demand Gen, GDA, and YouTube. Focus on leading high-volume creative testing, optimizing LTV/CAC and ROI, and leveraging BI tools for data-driven growth.

Location: Remote (Ukraine, Cyprus, Poland)

Company

Global wellness company providing innovative apps like Muscle Booster, Yoga-Go, and WalkFit to millions of users worldwide.

What you will do

• Lead high-volume creative testing at scale and collaborate with the creative team to optimize assets based on performance trends.
• Run and scale high-budget Google Ads campaigns (Demand Gen, GDA, YouTube) to deliver sustainable DTC acquisition.
• Own and monitor performance KPIs using BI tools to transform data into actionable growth strategies.
• Track industry and competitor trends to identify new creative directions, funnels, and propositions.
• Implement internal automation and analytics solutions, such as scripts and autorules, to increase operational efficiency.

Requirements

• 2+ years of hands-on Google Ads experience in DTC, preferably with subscription-based apps.
• Proven track record of managing $1M+ annual budgets while maintaining LTV/CAC and ROI targets.
• Deep expertise in Google Ads campaign types, specifically Demand Gen, GDA, and YouTube.
• Experience in running structured, high-volume creative testing and developing repeatable frameworks.
• English: B2 or higher proficiency required.
• Proficiency with Excel, Tableau, GA4, and data visualization platforms.

Nice to have

• Experience with other DSPs such as Applovin.

Culture & Benefits

• Culture that champions both personal and professional growth.
• Empowered environment where every team member can inspire and make a meaningful impact.
• Results-driven approach focused on creating a healthier and happier world.
• Remote-friendly work arrangement within a global team of 500+ professionals.

Hiring process

• Recruiter call.
• Interview with a team member.
• Skills assessment.
• Meeting with the leadership team.