Associate Manager, CRM Strategy

TL;DR

Associate Manager, CRM Strategy: Support development and execution of customer engagement strategies across Fandango’s portfolio of brands via email and mobile channels including push notifications, in-app messaging, and SMS with an accent on data-informed campaigns that drive engagement and business outcomes. Focus on executing and optimizing campaigns, leveraging A/B testing, segmentation, personalization, and performance analysis.

Location: Hybrid role based in Los Angeles (Universal City, CA) with regular in-office collaboration

Salary: $66,000 - $80,000

Company

Leading independent publicly traded media company home to cable networks like USA Network, CNBC, SYFY and digital brands such as Fandango, Rotten Tomatoes, GolfNow.

What you will do

• Execute and optimize weekly CRM campaigns across email and mobile channels ensuring high-quality delivery
• Partner with cross-functional stakeholders to align on campaign objectives, timelines, and requirements
• Manage workflows and timelines using project management tools for on-time execution
• Leverage A/B testing, segmentation, and personalization to improve performance and engagement
• Analyze campaign performance, generate insights, and recommend optimizations
• Maintain quality assurance standards including testing and troubleshooting in CRM platforms

Requirements

• 2+ years in CRM, lifecycle marketing, or related fields; entertainment or DTC experience preferred
• Hands-on experience with CRM platforms such as Sailthru, Salesforce Marketing Cloud, or Iterable
• Strong understanding of segmentation, A/B testing, behavioral targeting, and lifecycle journey mapping
• Experience with analytics tools (e.g., Tableau, Looker, Adobe Analytics) and translating data to insights
• Working knowledge of HTML/CSS and Adobe Creative Cloud for email editing and QA
• Ability to manage multiple campaigns in fast-paced environment using tools like Asana

Culture & Benefits

• Collaborative fast-paced environment valuing creativity, data, and continuous improvement
• Hybrid work model in Los Angeles with in-person collaboration opportunities
• Competitive benefits, professional development, and growth support tools
• Trust, teamwork, transparency, agility, and entrepreneurial spirit