Marketing Manager (CRM & Email)

TL;DR

Marketing Manager (CRM & Email): Orchestrating campaign frameworks across client and candidate business lines with an accent on lead-to-customer conversion and lifecycle strategy. Focus on building triggered and drip programs, optimizing email deliverability, and driving audience re-engagement through data-informed strategies.

Location: Remote (Must be based in the US)

Salary: $85,000 - $115,000 USD

Company

hirify.global, Inc. is the parent company of career marketplaces Dice and ClearanceJobs, connecting candidates with career resources and opportunities.

What you will do

• Own the email channel end-to-end for client and candidate audiences, managing the campaign calendar and frameworks.
• Develop triggered and drip programs to move client leads through nurture and conversion to paying customers.
• Manage email list health, segmentation logic, and database hygiene in partnership with Data teams.
• Execute candidate lifecycle campaigns, including re-engagement, onboarding journeys, and job alert optimization.
• Build and maintain workflows and campaign templates within Marketo and Iterable.
• Analyze performance metrics and conduct A/B testing to translate results into actionable improvements.

Requirements

• 5-7 years of experience in email marketing, CRM, or lifecycle marketing.
• Must be based in the United States.
• Hands-on proficiency with Marketo and Iterable.
• Strong knowledge of email deliverability and compliance (CAN-SPAM, GDPR, CCPA).
• Experience with A/B testing and marketing analytics tools (e.g., GA4).
• Bachelor’s degree in Marketing, Communications, or a related field.

Culture & Benefits

• Comprehensive health benefits including medical, dental, vision, FSA, and HSA.
• Financial security with 401(k) match and performance-based annual bonuses.
• Generous paid time off, parental leave, and flexible summer hours.
• Inclusive culture with diversity training, employee resource groups, and volunteering.
• Professional growth through education assistance and learning & development programs.