CRM Marketing Manager (Medtech)

TL;DR

CRM Marketing Manager (Braze/Medtech): Building and optimizing multi-channel lifecycle journeys for US physicians with an accent on conversion, retention, and growth. Focus on integrating new communication channels, analyzing LTV and ROI, and implementing AI-driven automation solutions.

Location: Hybrid (Offices in Berlin, Cologne, New York, Cagliari, and Cape Town)

Company

hirify.global is a clinical decision support and learning tool for medical professionals, utilizing AI technology to empower clinicians globally.

What you will do

• Own the end-to-end strategy and optimization of multi-channel lifecycle journeys (Email, Push, In-App) using Braze.
• Translate high-level business goals into actionable CRM workflows to drive user conversion and retention.
• Manage the CRM reporting suite, analyzing LTV, ROI, and incremental lift to provide insights to leadership.
• Expand the communication ecosystem by integrating and scaling new channels such as SMS.
• Innovate within the AI and automation space to create new applications for the team and market.

Requirements

• Experience in multichannel CRM environments spanning mobile, email, and web.
• Proficiency with marketing automation software such as Braze or Hubspot.
• Experience using data visualization tools like Looker.
• Technical knowledge of HTML, CSS, and javascript-type languages (e.g., AMPscript).
• Growth mindset and a strong interest in adopting new technologies.

Culture & Benefits

• Generous time off with 30 paid vacation days, hirify.global holidays, and personal purpose days.
• Daily healthy breakfast and lunch provided by an in-house chef at the Berlin HQ.
• Practical support including hirify.global daycare and the ability to work from other global office spaces.
• Wellness perks such as Urban Sports Club membership and Fitbit devices.
• Commitment to diversity, equity, and an inclusive work environment.