Acumatica Product Marketing Manager (ERP)

TL;DR

Acumatica Product Marketing Manager (ERP): Developing and executing go-to-market strategies for Acumatica solutions with an accent on market segmentation, compelling messaging, and multi-channel campaign execution. Focus on driving pipeline growth, optimizing lead generation through persona-based targeting, and enhancing solution adoption across business practices.

Location: Remote (United States)

Salary: $113,000 – $115,000

Company

A leading North American technology consultancy and solution provider specializing in ERP, HCM, and CRM integrations for small and mid-size businesses.

What you will do

• Develop and execute integrated go-to-market strategies aligned with vertical and horizontal solution offerings.
• Build multi-touch marketing plans, including messaging, positioning, and campaign blueprints to drive demand.
• Conduct competitive analysis to inform product positioning and create high-impact sales enablement tools.
• Collaborate with creative teams to launch agile campaigns using ABM and lifecycle marketing.
• Partner with the Acumatica practice leader to align marketing initiatives with overarching business goals.
• Produce thought leadership content, including whitepapers, blogs, and detailed messaging frameworks.

Requirements

• Bachelor’s degree in marketing, business, or a related field.
• Minimum 4 years of experience in product marketing with proven experience marketing Acumatica ERP.
• Experience executing marketing plans across both digital and field channels.
• Deep understanding of ERP buyer personas and procurement processes.
• Proficiency in tools such as Marketo, ZoomInfo, Monday.com, Canva, and Adobe.
• Must be based in the United States.

Nice to have

• Experience with competing ERP products such as Sage or NetSuite.
• Knowledge of native-AI based ERP systems.

Culture & Benefits

• Comprehensive health, dental, and vision insurance programs.
• Retirement planning with 401k matching contributions.
• Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA).
• Paid Time Off starting at 15 days annually plus 8 paid holidays.
• Additional perks including Pet Insurance and Identity Theft Protection.