Director of Retail & Shopper Insights (CPG)

TL;DR

Director of Retail & Shopper Insights (CPG): Lead retail and shopper strategy to drive channel-specific growth with an accent on syndicated data analysis, market trends, and competitive intelligence. Focus on translating insights into recommendations for assortment, pricing, promotions, and product roadmap.

Location: Fully remote

Salary: $140,000-$160,000 base + bonus eligibility

Company

Skincare brand since 2019, creating effective and playful products like hydrocolloid pimple patches, salicylic acid skincare, and collaborations with brands like Hello Kitty and Marc Jacobs.

What you will do

• Lead retail and shopper strategy across mass, grocery, club, specialty, e-comm channels
• Translate syndicated (IRI, Nielsen, SPINS) and internal data into trends, opportunities, and risks
• Provide insights for assortment, pricing, LTOs, promotions, and go-to-market strategies
• Influence product roadmap and joint business planning with Sales
• Guide Marketing activations and Finance on trade spend and P&L
• Establish consistent insights cadence for leadership

Requirements

• 8+ years in shopper marketing, category strategy, insights, or retail strategy in CPG
• Proficient with syndicated data tools, turning data into actionable stories
• Experience influencing commercial strategy across Sales, Marketing, Product
• Strong understanding of FDMC retail and omnichannel dynamics
• Financially grounded in trade spend, retail P&L, channel margins
• Proactive with strong POV, simplifying complexity

Nice to have

• Experience challenging performance and shaping future direction

Culture & Benefits

• High-quality health care, 401k with 5% match
• 4 weeks vacation, up to 20 paid holidays, 12 weeks paid parental leave
• 5 days pet-ernity leave, home office/internet stipend
• Annual learning stipend, Flexible/Summer Fridays
• Fully remote work environment, caring, joyful, bold culture focused on diversity and inclusion