Director, Product Marketing (EdTech)

TL;DR

Director, Product Marketing (EdTech): Leading the strategy and execution of marketing initiatives for i-Ready’s assessment solutions with an accent on product positioning, GTM strategies, and sales enablement. Focus on driving adoption in the K-12 market by translating market insights into compelling narratives and managing a high-performing team of product marketers.

Location: Remote (US)

Salary: $110,500 - $196,500

Company

A leading education technology company providing award-winning learning programs like i-Ready to K-8 students to improve student outcomes.

What you will do

• Develop and own product positioning and messaging for assessment and instructional solutions.
• Drive Go-to-Market (GTM) strategies and launch plans for new products and features.
• Conduct market and competitive analysis to translate EdTech trends and K-12 customer needs into actionable strategies.
• Build sales enablement tools, training, and content to empower sales teams to communicate product value.
• Oversee the creation of product-related content including web materials, collateral, and case studies.
• Manage and mentor a team of product marketers, fostering professional growth and accountability.

Requirements

• 8+ years of experience in product marketing, with at least 3 years in a leadership position.
• Proven experience in the EdTech sector is required.
• Strong understanding of K-12 education markets, buyer personas, and procurement cycles.
• Proven success leading complex, cross-functional initiatives in matrixed organizations.
• Experience owning product launches and sales enablement for research-backed products.
• Bachelor’s degree in Marketing, Business, or a related field.

Nice to have

• MBA degree.
• Specific experience in the K-12 assessment market.

Culture & Benefits

• Competitive compensation and eligibility for the company bonus plan.
• Comprehensive medical, dental, vision, and basic life insurance.
• 401k plan with employer match.
• Flexible vacation and sick policy.
• Twelve paid holidays and a winter office closure between Christmas and New Year's.