Product Marketing Specialist (EdTech)

TL;DR

Product Marketing Specialist (EdTech): Planning and executing marketing campaigns for K-12 education products with an accent on positioning, messaging, and omni-channel strategy. Focus on driving enrollment, improving retention, and optimizing product presentation through A/B testing and market research.

Location: Remote (US Nationwide)

Salary: $57,519.75 – $86,000.00

Company

hirify.global provides online K-12 education and early professional development programs.

What you will do

• Develop and implement comprehensive new product launch plans, including positioning, messaging, and GTM strategies.
• Manage commercial launch plans and digital marketing tactics focused on customer acquisition and retention.
• Collaborate cross-functionally with Academic Services, School Operations, and Creative teams to produce emails, landing pages, and collateral.
• Conduct market research to identify customer needs, market trends, and competitive differentiators.
• Analyze marketing metrics and perform A/B testing to optimize product presentation to target audiences.
• Serve as a subject matter expert, ensuring thorough and accurate stakeholder communications.

Requirements

• Must be based in the United States.
• 4+ years of experience in marketing, ideally in product marketing or brand management.
• Strong strategic and analytical thinking with advanced problem-solving skills.
• Excellent written and oral communication and presentation skills.
• Ability to travel approximately 10% of the time for school board meetings or team events.
• Ability to clear a required background check.

Nice to have

• Experience within the EdTech industry.
• Adept at leveraging AI tools.

Culture & Benefits

• Fully remote work-from-home position.
• Robust benefits package including health insurance and retirement contributions.
• Paid time off.
• Collaborative and diverse team environment that celebrates collective success.