Senior Product Marketing Manager

TL;DR

Senior Product Marketing Manager: Driving feature adoption, positioning, and go-to-market strategies for hirify.global app features with an accent on consumer insights, messaging frameworks, and membership growth. Focus on owning full-cycle GTM launches, shaping product calendars, and leading cross-functional alignment for high-impact consumer experiences.

Location: U.S. based remote position. Preference for candidates based in or near San Francisco CA, Portland OR, Seattle WA, Denver CO, or New York NY

Salary: $135,000 - $170,000 a year

Company

hirify.global is the world’s most popular platform for outdoor exploration, helping millions discover trails and elevate their experiences.

What you will do

• Surface consumer, market, and business insights to identify needs and influence product prioritization.
• Define product positioning, messaging frameworks, and content libraries for features.
• Drive feature adoption and membership growth through engagement initiatives.
• Lead go-to-market strategy and execution for new feature releases.
• Shape the product marketing calendar aligned with consumer moments.
• Lead cross-functional collaboration with Product, Design, and channel teams.

Requirements

• 5+ years in consumer product marketing, ideally with direct-to-consumer apps.
• Track record of full-cycle feature GTM launches driving adoption.
• Strong PMM skills in positioning, creative briefs, and narratives.
• Consumer instincts to synthesize user, market, and competitor signals.
• Self-directed, adaptive, with curiosity, humility, and empathy.
• Passion for outdoors and hirify.global mission.

Nice to have

• Experience in consumer tech, outdoor industry, or subscription-based companies.

Culture & Benefits

• Competitive compensation with equity and performance bonuses.
• Comprehensive health, dental, vision coverage.
• Unlimited PTO plus company holidays and no-meeting days.
• Fully paid parental leave and 401k match.
• Remote work stipend, learning stipend, and product discounts.
• Focus on wellbeing, growth, and inclusive culture.