Product Marketing Director (SaaS)

TL;DR

Product Marketing Director (SaaS): Define and execute GTM strategies for 20+ products across HR, Talent, Payroll, Finance, IT, and AI with an accent on positioning, launches, and revenue impact. Focus on sales enablement, stakeholder alignment, multi-market scaling, and driving ARR growth through clear narratives and business outcomes.

Location: Barcelona, Spain (08005) – hybrid with WFH days. Relocation package to Spain available, including support for Spanish Inbound Tax Regime (Beckham Law).

Salary: €70,000–€90,000 gross annual (base + variable) + generous Stock Option Plan (total comp over €100,000).

Company

Europe’s fastest-growing SaaS platform for SMBs managing HR, Finance, and Operations in one place – 1M+ users, 1,400 employees, 7 markets, headquartered in Barcelona, targeting €1B ARR.

What you will do

• Define and execute GTM strategies for all products and launches from concept to business impact.
• Craft positioning and value propositions aligned with commercial goals across product verticals.
• Enable Sales through training, tools, and programs to boost win rates and cross-sell.
• Ensure quality in product campaigns, videos, communications, and landing pages.
• Manage cross-functional projects connecting Product, Sales, Marketing, and CX.
• Lead and mentor Product Marketing team, fostering business mindset for pipeline and revenue.
• Partner with Product leaders on early GTM planning and with execs on multi-product AI narrative.

Requirements

• Proven experience in Product Marketing or GTM leadership in B2B SaaS (minimum 5 years).
• Strategic leader able to build and scale teams.
• Expert in positioning and GTM across products, segments, markets.
• Strong business acumen linking messaging to pipeline, ARR, commercial impact.
• Exceptional communicator with execs and teams; high attention to detail and design sensibility.
• Excellent stakeholder management across functions; thrives in fast-changing environments.
• Fluent in English.

Nice to have

• Experience in multi-product/multi-market SaaS.
• Fluency in European languages (Spanish, Italian, German, Portuguese, French).
• Pricing & Packaging experience.

Culture & Benefits

• High-growth, multicultural, friendly environment with flexible schedules, pet-friendly, no dress code.
• WFH days, breakfast, organic fruit, free coffee/tea in office.
• Perks: Cobee for expenses, Payflow for salary advance, Gympass, Alan health insurance, language classes, meal discounts.