Director, B2B Product Marketing (Mental Health)

TL;DR

Director, B2B Product Marketing (Mental Health): Own B2B product positioning, messaging, and go-to-market strategy for mental health companion offerings with an accent on differentiation for employers, health plans, and benefits consultants. Focus on crafting buyer-centric narratives, leading product launches, and shaping product roadmap through market insights and customer feedback.

Location: Remote in the United States or Hybrid in San Francisco. Candidates must permanently reside in the US full-time. For candidates in the greater SF area, 3 days per week in office.

Salary: $154,000-$200,000 + equity + benefits

Company

hirify.global provides lifelong mental health support combining evidence-based content, clinical care, and innovative technology to millions worldwide.

What you will do

• Own B2B product positioning, messaging, and packaging for mental health offerings, ensuring clear differentiation
• Craft compelling storytelling and value propositions for buyers, decision-makers, and benefits consultants
• Develop sales assets, enablement tools, launch messaging, and thought leadership in partnership with Commercial teams
• Lead go-to-market strategy for new and existing B2B products from narrative development to full-funnel activation
• Act as thought partner to Product, informing roadmap with customer needs, market dynamics, and competitive insights
• Synthesize field feedback to shape positioning, prioritization, and business strategy across teams

Requirements

• 10+ years B2B product marketing experience, ideally in digital health, telehealth, mental health, or employer benefits
• Experience with complex buying committees, benefits consultants, and broker-influenced sales
• Track record leading product launches, defining product-market fit, and building go-to-market strategies
• Strong influence skills across senior stakeholders and cross-functional teams
• Exceptional storytelling, writing, and presentation abilities to simplify complexity
• Comfort in ambiguous, fast-paced environments with prioritization and action bias

Culture & Benefits

• Collaborative, inclusive culture grounded in values: Make the Mission Matter, Iterate to Great, Own the Outcome, Connect with Courage
• Comprehensive Total Rewards: base salary, stock awards, healthcare, wellness stipend, retirement match, parental leave, lifetime hirify.global membership
• Mission-driven impact in mental health with flexibility for remote or hybrid work