Retention Marketing Analyst (CRM)

TL;DR

Retention Marketing Analyst (CRM): Developing and executing lifecycle strategies to increase subscriber retention and drive family member conversions with an accent on multi-channel CRM execution and data-driven optimization. Focus on reducing churn, scaling ambassador programs, and optimizing the customer journey across email, SMS, and in-app channels.

Location: Must be based in the US (Hybrid in New York City or remote in approved US states)

Salary: $80,000 - $100,000 USD

Company

A global wellness platform connecting employees to a wide variety of fitness, mindfulness, therapy, and nutrition partners via a single subscription.

What you will do

• Develop and execute targeted marketing initiatives to increase subscriber retention and maximize lifetime value.
• Lead the Ambassador Program, activating subscribers as advocates through referrals and engagement campaigns.
• Analyze user behavior and churn trends to proactively address pain points and optimize the subscriber journey.
• Manage end-to-end execution of local initiatives and CRM campaigns using Braze, ensuring high quality and QA standards.
• Collaborate with cross-functional global teams including Client Success, Product Development, and Client Experience.
• Oversee the creation of marketing assets, including visuals and copy, using tools like Canva and Figma.

Requirements

• 3+ years of experience in B2C marketing, CRM, or customer lifecycle management.
• Proven track record in multi-channel CRM execution across email, SMS, in-app, and push notifications.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• Hands-on experience with CRM tools (ideally Braze) and project management software like Asana.
• Strong analytical skills; experience with Tableau or Looker is considered a plus.
• Must be located in one of the supported US states (including NY, CA, CO, MA, WA, and others).

Nice to have

• Experience launching an ambassador or community program.

Culture & Benefits

• Flexible First approach with hybrid and remote options, including home office reimbursement and a monthly work allowance.
• Free Gold-level hirify.global membership for the employee and up to three family members.
• Comprehensive healthcare package including health, dental, and vision insurance, and 401(k) matching.
• Generous paid time off (minimum 25 days per year) and up to 18 weeks of paid parental leave.
• Culture of continuous learning with personalized development roadmaps and internal growth opportunities.