Demand Generation Specialist

TL;DR

Demand Generation Specialist (Healthcare CX): Execute integrated multi-channel demand generation programs across the full buyer journey with an accent on targeted outreach, digital campaigns, and pipeline-driving plays. Focus on running email nurtures, LinkedIn ads, webinars, personalized landing pages, measuring KPIs, attribution, and optimizing ROI through testing.

Location: Toronto, Canada (in-office four days per week); Canada applicants only; occasional U.S. travel may be required

Salary: $75,000–$85,000 CAD

Company

Leading AI-powered healthcare consumer experience platform reaching 63 million people worldwide for payers, providers, and health partners.

What you will do

• Execute full-funnel demand generation programs from awareness to expansion.
• Run multi-channel campaigns using email (Pardot), Demandbase, LinkedIn, digital ads, landing pages, webinars, and chat.
• Develop targeted nurture programs with dynamic content for buyer personas and stages.
• Own creative briefs, manage feedback, and ensure on-brand assets delivery.
• Measure KPIs, attribution, ROI; optimize via testing and analysis.
• Support virtual events and webinars; ensure compliance with U.S. healthcare data guidelines (HIPAA awareness preferred).

Requirements

• 2-4+ years in B2B marketing, ideally Demand Generation
• Hands-on with Demandbase, LinkedIn Ad Manager, Pardot, Salesforce; plus Webinar platforms (Goldcast), Qualified
• Familiarity with account-based tactics and full-funnel strategies (paid media, email, content syndication, events)
• Strong analytical skills for KPIs, attribution reports, data-driven decisions
• Project management, communication, collaboration skills
• Comfortable working in Toronto in-office four days per week
• Comfortable with AI tools (Claude, ChatGPT, Otter.ai, Notebook LLM)

Nice to have

• Certifications in LinkedIn Ad-Manager, Pardot, Demandbase, ABM tools
• Experience with paid media platforms (Demandbase, 6sense)
• Knowledge of U.S. healthcare payer landscape, regulations

Culture & Benefits

• Agile mindset with two-week sprints for quick iteration
• Office-centric in Toronto (Mon-Thu collaboration); flexible remote days quarterly
• Full-time with bonus, equity, benefits; performance-based progression
• Security compliance and policies emphasized
• Equal opportunity employer celebrating diverse backgrounds

Hiring process

• Application review by recruiter (human)
• Recruiter outreach for goals and role-specific interviews
• Reference and background checks prior to offer