Account Based Marketing Specialist

TL;DR

Account Based Marketing Specialist (B2B): Qualify inbound leads, conduct account research, and support personalized outreach for high-value accounts with an accent on precision engagement and buyer journey programs. Focus on building nurture campaigns, analyzing performance patterns, and aligning with Sales for optimal lead handoff and conversion.

Location: Victoria, British Columbia (Remote, hybrid, or onsite options). Requires 8-hour workday overlap Mon–Fri, 9 AM–2 PM Pacific Time for stand-ups and reviews. Must be Canadian Citizen, Permanent Resident, or hold valid Canadian work permit for 14+ months.

Salary: $55k to $75k CAD annually

Company

Global software company servicing off-shore and marine industries for over 30 years with inclusive culture, flat structure, and Agile principles.

What you will do

• Qualify inbound leads based on fit, interest, engagement, and sales readiness; route and track inquiries.
• Conduct account research on backgrounds, decision-makers, needs, and signals.
• Deliver personalized outreach, create ABM campaigns for high-value accounts and segments.
• Build nurture programs, email sequences, and workflows for buyer journey stages.
• Analyze trends, lead activity, and campaign performance; partner with Sales on standards.
• Maintain CRM data quality, monitor lead flow, and report on inbound quality.

Requirements

• Bachelor’s degree in marketing, business, communications, or related field.
• 3+ years in B2B marketing, demand generation, or ABM.
• Experience qualifying leads, supporting handoffs, building ABM campaigns and nurtures.
• Strong proficiency in CRM and marketing automation tools; audience segmentation, email, workflows, reporting.
• Excellent communication, collaboration, and relationship skills.
• Canadian Citizen, Permanent Residency, or work permit valid 14+ months from hire.

Culture & Benefits

• Full benefits package, competitive wages, profit-sharing.
• Education benefits and self-paced learning opportunities.
• Flexible work: full or partial remote with time overlap for team syncs.
• Inclusive culture, flat structure, self-directed Agile teams.