Customer Marketing Manager (iGaming)

TL;DR

Customer Marketing Manager (iGaming): Leading lifecycle strategies for hirify.global Predicts to drive engagement and long-term customer value across the user journey with an accent on personalization and data-driven optimization. Focus on developing end-to-end lifecycle programs, reducing churn, and increasing customer lifetime value through advanced segmentation and automation.

Location: Hybrid in Los Angeles, CA or New York City, USA

Salary: $103,000 - $129,000 USD

Company

Premier mobile gaming company in the United States and Canada, operating a leading portfolio of sportsbook, casino, and horse racing brands.

What you will do

• Own the end-to-end lifecycle strategy from ideation through execution and analysis, including audience definition and performance measurement.
• Design and optimize product journeys to drive engagement across all stages from onboarding and activation to retention and re-engagement.
• Develop and own the lifecycle marketing roadmap, aligning initiatives to business goals and prioritizing growth opportunities.
• Implement segmentation strategies based on behavioral, transactional, and predictive data to maximize campaign relevance.
• Lead a test-and-learn roadmap focused on improving activation and long-term customer value.
• Mentor and support junior team members to elevate overall team capabilities in lifecycle strategy and execution.

Requirements

• 5+ years of experience in marketing, commercial, or similar roles.
• Must be based in Los Angeles, CA or New York City for hybrid work.
• Strong understanding of marketing and commercial metrics.
• Proven ability to manage cross-functional stakeholders and influence without direct authority.
• Strong analytical approach to decision-making with experience delivering against business outcomes.
• Exceptional written and verbal communication skills.

Nice to have

• Knowledge of sports, casinos, culture, politics, or experience in heavily regulated industries.
• Baseline understanding of Email Service Providers (ESP) and Customer Data Platform (CDP) technologies.

Culture & Benefits

• Comprehensive health plans (medical, vision, dental) with some options as low as $0 per paycheck.
• 401(k) matching program up to 5%.
• Generous paid time off (PTO), sick leave, and 14 paid company holidays.
• Annual bonus and long-term incentive opportunities based on performance.
• Additional perks including commuter benefits and pet insurance.