Head of Growth Marketing (SaaS)

TL;DR

Head of Growth Marketing (B2B SaaS): Leading the end-to-end growth strategy across acquisition, expansion, retention, and customer engagement with an accent on multi-channel performance marketing and AI adoption. Focus on scaling pipeline and revenue through demand generation, attribution modelling, and AI-enhanced automation.

Location: Hybrid working in London

Salary: £90,000–£115,000 + bonus

Company

A fast-growing consumer intelligence technology business providing data-driven insights to globally recognised brands.

What you will do

• Lead multi-channel growth marketing strategy across paid media, search, social, email, and ABM campaigns.
• Build scalable acquisition and expansion programmes focused on customer lifetime value and retention.
• Drive AI-enhanced marketing initiatives including automation, predictive lead scoring, and content personalisation.
• Own growth forecasting, attribution modelling, reporting, and budget optimisation across the customer funnel.
• Partner with commercial, product, and brand teams to deliver successful go-to-market launches and website strategy.

Requirements

• 7+ years’ experience within B2B SaaS growth marketing environments.
• Proven success scaling pipeline and revenue through performance marketing and demand generation.
• Leadership experience managing teams, agencies, and cross-functional stakeholders.
• Strong understanding of marketing automation platforms, AI tools, experimentation, and A/B testing frameworks.
• Excellent communication and strategic presentation skills with a commercially focused mindset.
• Must be based in or able to work hybridly in London.

Culture & Benefits

• High-impact leadership role with genuine autonomy to shape growth strategy.
• Opportunity to implement cutting-edge AI marketing technologies and innovation initiatives.
• Hybrid working model with exposure to UK and US markets.
• Strategic and hands-on balance, influencing both direction and execution.
• Direct collaboration with senior leaders in a commercially driven environment.