CRM & Retention Manager (EdTech)

TL;DR

CRM & Retention Manager (Marketing): Designing and optimizing student lifecycle and referral systems to reduce churn and increase acquisition with an accent on trigger-based communication and behavioral segmentation. Focus on building scalable referral mechanisms and improving student engagement via email, WhatsApp, and SMS.

Location: Remote (Must be based in Spain)

Company

hirify.global is an award-winning online technology bootcamp providing flexible studies and career mentoring to help people succeed in technology.

What you will do

• Design and launch onboarding communication flows to reduce early churn and build learning habits.
• Build intelligent trigger-based sequences for student motivation, reactivation, and critical-moment nudges.
• Implement communication strategies to reduce refund rates by reaching students proactively.
• Segment the user database by behavior and lifecycle status for targeted multi-channel messaging.
• Drive engagement through CRM tools including email, WhatsApp, and SMS.
• Develop a scalable referral channel system to acquire new students via existing ones.

Requirements

• Proven experience in CRM, lifecycle, or email marketing.
• Fluent level of English.
• Ability to think strategically and maintain high operational discipline.
• Strong writing skills with the ability to adapt tone across different segments.
• Must be based in Spain.

Nice to have

• Proficiency in Spanish.
• Experience working with Customer.io.

Culture & Benefits

• Direct impact on revenue and core business metrics.
• High autonomy to explore, test, and improve internal processes.
• Competitive compensation.
• Fully remote collaboration within an experienced, global professional team.