Director of B2B Activation (Marketing)

TL;DR

Director of B2B Activation (Marketing): Leading the Activation Marketing team to transition from content-production to an intelligence-gathering engine with an accent on driving patient starts from commercial referral channels. Focus on building scalable systems, deploying MarTech architecture, and leveraging AI/ML-driven automation for attribution and incrementality.

Location: Must be based in the United States (currently not hiring in Hawaii)

Salary: $181,560 – $202,920

Company

hirify.global is a remote-first mental healthcare company dedicated to providing quality, evidence-based, and compassionate care to eliminate the stigma surrounding mental health.

What you will do

• Drive patient starts from commercial referral channels (Health Plans, Employers, and Primary Care Providers) using scalable systems and repeatable playbooks.
• Define data-driven strategies for marketing touchpoints to maximize patient acquisition.
• Establish attribution criteria and processes for marketing-driven campaigns in collaboration with commercial, product, and analytics teams.
• Lead a testing and experimentation approach, including A/B and multi-variant testing, to determine campaign impact and incrementality.
• Identify and implement automation opportunities using AI agents and tools to reduce manual campaign execution.
• Develop a roadmap to templatize the activation campaign approach to increase capacity for innovative testing at scale.

Requirements

• 10+ years of professional experience in Marketing, Growth, Product Marketing, or Business Operations with a focus on user activations.
• Direct experience scaling teams by leveraging AI and ML-driven automation to solve attribution and incrementality challenges.
• Proven ability to influence cross-functional stakeholders and deliver high-quality executive communications.
• Experience managing teams consisting of both people managers and individual contributors.
• Hands-on proficiency with MarTech stacks such as Hubspot, Salesforce, Redshift, and Amplitude, including data pipelines for attribution.
• Must be based in the United States (excluding Hawaii).

Nice to have

• 3+ years of experience at a high-growth startup or in a tech-forward healthcare/pharma company.
• Deep knowledge of the healthcare ecosystem and operational workflows of PCPs, Health Plans, and Employers.
• Expertise in AI-Driven Marketing Operations, specifically implementing LLM-powered tools to automate content and workflows.
• "Player-coach" experience, combining the ability to dive into operational details with high-level organizational strategy.

Culture & Benefits

• 100% remote work environment designed to support a healthy work-life balance.
• Comprehensive health benefits including medical, dental, vision, life, disability, and FSA/HSA.
• Financial security through a 401(k) plan and competitive pay transparency.
• Generous time-off policies, including two company-wide shutdown weeks per year for self-care.
• Supportive leave policies, including paid parental leave for all parents.
• Practical perks such as a new hire home office stipend and quarterly department stipends for team building.