Senior Director, GTM Strategy and Marketing Operations (SaaS)

TL;DR

Senior Director, GTM Strategy and Marketing Operations (SaaS): Leading the strategic and operational alignment of marketing to drive pipeline and revenue for AI-powered marketing solutions with an accent on GTM strategy, forecasting, and investment allocation. Focus on optimizing the conversion funnel, scaling marketing infrastructure, and aligning cross-functional GTM motions.

Location: Must be based in the United States (Remote)

Salary: $150,000 - $190,000 USD base plus bonuses

Company

hirify.global is an AI-powered marketing platform for multi-location businesses, focusing on agentic workforces and local search visibility.

What you will do

• Co-own the Marketing GTM strategy to drive pipeline and revenue across inbound, outbound, and ABM motions.
• Manage marketing pipeline targets, forecasting, and performance models to ensure targets are met.
• Oversee the marketing technology budget and investment strategy to maximize ROI and efficiency.
• Direct the Marketing Operations and GTM Engineering team to build scalable systems and automation.
• Align with Sales and RevOps on SLAs, conversion expectations, and funnel performance.
• Transform data into actionable insights to identify funnel gaps and prioritize GTM improvements.

Requirements

• 8–12+ years of experience in B2B SaaS marketing strategy, revenue/marketing operations, or demand generation leadership.
• Deep technical expertise in CRM platforms, marketing automation, and workflow orchestration tools.
• Proven track record of owning pipeline targets and delivering marketing-driven revenue.
• Strong experience with forecasting, funnel modeling, and performance management.
• Ability to influence cross-functional stakeholders (Sales, RevOps, Finance) without direct authority.
• Must be based in the United States.

Culture & Benefits

• Comprehensive health, dental, and vision insurance plans.
• 401(k) plan with employer match.
• Flexible paid time off and quarterly wellness days.
• 100% remote work environment.
• Agile, fast-paced culture that encourages thought leadership and input.