VP of Marketing (B2B SaaS)

TL;DR

VP of Marketing (B2B SaaS): Own the pipeline strategy—leading demand generation, SDR team, and partnership GTM in close collaboration with sales and partnerships with an accent on building and scaling a high-performance B2B SaaS demand engine. Focus on setting targets, optimizing channel mix, driving pipeline outcomes, and fostering tight sales-marketing alignment through experimentation and iterative growth.

Location: 100% remote, open to anyone residing and able to work in Canada (Vancouver, British Columbia base).

Salary: $180-200K base ($230-250K CAD OTE with bonus)

Company

Leading B2B SaaS provider of rewards and recognition platform enabling organizations to build better cultures through meaningful employee rewards.

What you will do

• Own marketing-sourced and influenced pipeline targets, setting, committing, and being accountable for growth-driving numbers.
• Lead and coach a team of 4 marketers and 5 contractors/agencies, building high-performance systems and talent.
• Manage SDR function: hire, coach, and align inbound/outbound for pipeline targets.
• Co-own partnership GTM with Partnerships team, executing co-marketing for 15% partner-sourced pipeline.
• Drive demand generation across channels, focusing on outcomes not activity, with experimentation and optimization.
• Establish marketing cadence: quarterly planning, budget, weekly reviews, and executive reporting on ROI, attribution, and metrics.

Requirements

• Reside and be able to work in Canada on remote basis.
• 10+ years marketing experience, 5+ years management, leading high-performance teams.
• Proven B2B SaaS demand gen playbook for mid-market/enterprise, owning ICP-focused lead gen targets.
• Strong SaaS metrics knowledge, product marketing, launches, sales alignment, hands-on execution.
• Experience with experimentation, optimization, and building sales-marketing alignment.

Culture & Benefits

• Distributed 100% remote workplace.
• Comprehensive benefits: health, dental, vision, EFAP.
• Flexible PTO including wellness days and annual Bucketlist benefit (extra day off + $$ for personal goals).
• Growth opportunities in high-performing, Great Place to Work certified team.
• Rewards and recognition programs aligning with company product.

Hiring process

• 12-month maternity leave contract starting ideally June 1, 2026, with possible extension based on needs/performance.