Founding Marketer (AI)

TL;DR

Founding Marketer (AI): Defining and executing the end-to-end marketing function for an AI-native social commerce operating system with an accent on brand positioning, storytelling, and demand generation. Focus on translating complex AI capabilities into a sharp narrative for enterprise consumer brands and building a scalable content engine from zero.

Location: Hybrid in Palo Alto, CA

Salary: $175K – $250K + Equity + Bonus

Company

hirify.global is building an AI-native social operating system to redefine how consumer brands engage with communities through social commerce.

What you will do

• Define and evolve brand positioning and category narrative across all surfaces, including website, social, and sales collateral.
• Build and own the content engine, producing blog posts, customer stories, and thought leadership pieces.
• Lead product marketing for Nectar Agent and future launches, managing messaging, naming, and adoption.
• Drive a high-signal demand generation engine via SEO, email, and paid experiments to grow the inbound pipeline.
• Execute event strategy, including executive roundtables and presence at conferences like NRF, Shoptalk, and Cannes Lions.
• Collaborate with founders and product teams to translate the roadmap into compelling external storytelling.

Requirements

• 5+ years of marketing experience at high-growth B2B SaaS or consumer-tech startups.
• 1-2 years of experience in an early-stage (Seed or Series A) environment building from zero.
• Exceptional writing and storytelling skills to translate complex AI concepts into human-centric copy.
• Deep understanding of marketing to consumer brands in beauty, CPG, retail, or e-commerce.
• Must be based in or able to work hybrid in Palo Alto.
• Fluent with modern AI tools for daily production work.

Nice to have

• Experience marketing AI, automation, social, or commerce platforms.
• Existing relationships with marketing and digital leaders at major consumer brands.
• Background in journalism, content strategy, or earned media.
• Experience building category-defining narratives for new products.

Culture & Benefits

• Competitive compensation with equity and bonus opportunities.
• Comprehensive health, vision, and dental benefits plus 401(k) match.
• Free lunch and dinner provided in the heart of Palo Alto.
• Direct exposure to cutting-edge AI tooling and high-impact ownership.
• Clear career growth path to lead and build the marketing team.