Integrated Marketing Specialist (Structural Heart)

TL;DR

Integrated Marketing Specialist (Structural Heart): Supports planning, execution, and optimization of integrated marketing campaigns for the Structural Heart portfolio with an accent on multi-channel tactics, cross-functional collaboration, and regulatory compliance. Focus on developing compelling messaging, managing digital assets, and measuring performance to drive business growth and product launches.

Location: Onsite in Minneapolis, Minnesota, United States (minimum 4 days a week). U.S. work authorization required at hire; no sponsorship for this level.

Salary: $74,400 - $111,600 USD

Company

Global healthcare technology leader with 95,000+ employees focused on innovative medical solutions.

What you will do

• Develop and execute integrated marketing campaigns across digital, social, print, and events to support product launches and business growth.
• Build campaign timelines, coordinate deliverables with cross-functional teams, and ensure on-time, on-budget launches.
• Create and refine messaging and content for clinicians, patients, and stakeholders aligned with brand and regulatory standards.
• Manage digital tactics including websites, email, social media, and paid programs, optimizing for engagement.
• Collaborate with product management, legal, clinical, regulatory, and creative teams for cohesive initiatives.
• Monitor performance, adapt tactics, and coordinate with agencies for high-quality, compliant deliverables.

Requirements

• Bachelor’s degree in marketing, communications, business, or related field.
• 2+ years of relevant experience supporting integrated marketing campaigns across multiple channels.
• U.S. work authorization required; no sponsorship below Principal level.
• Strong project management skills in fast-paced environments.
• Excellent written and oral communication skills.
• Ability to ensure compliance with legal, regulatory, and quality standards.

Nice to have

• Experience in healthcare, medical device, or regulated industries.
• Knowledge of social media strategies including paid and organic.
• Proven strategic planning and problem-solving skills.

Culture & Benefits

• Competitive salary plus hirify.global Incentive Plan (MIP).
• Comprehensive benefits: health/dental/vision insurance, HSA, FSA, 401(k) with match, paid time off, holidays.
• Tuition reimbursement, employee stock purchase, assistance programs.
• Focus on professional growth, cross-functional collaboration, and in-person innovation (4+ days onsite).
• Global well-being program and long-term disability coverage.