Commercial Specialist (GTM)

TL;DR

Commercial Specialist (GTM): Driving growth in the Canadian market by optimizing marketplace dynamics and executing localized commercial strategies with an accent on supply activation and client retention. Focus on translating market insights into actionable priorities and orchestrating large-scale metro activations.

Location: Hybrid; must be based in Canada (Toronto preferred, Montreal or Vancouver also considered)

Salary: $76,000 - $110,000 CAD (base pay)

Company

hirify.global is a marketplace platform connecting people with Taskers for everyday home services, operated in partnership with IKEA.

What you will do

• Conduct market analysis to understand local dynamics and competitive landscapes to sharpen commercial strategy.
• Develop and execute on-the-ground initiatives to optimize local fulfillment and supply activation.
• Partner with Marketing to drive localized brand awareness through metro-specific campaigns and category initiatives.
• Orchestrate large-scale metro activations and brand moments in collaboration with cross-functional teams.
• Support seasonal supply planning with tailored strategies for high-priority metros.

Requirements

• 3+ years of experience in strategy, operations, or marketplace roles with impact on growth or P&L.
• Bilingual proficiency in French and English.
• Must be based in Canada.
• Strong analytical skills in funnel optimization, LTV/CAC metrics, and supply/demand modeling.
• Experience implementing repeatable go-to-market (GTM) strategies.
• Ability to work autonomously while coordinating across multiple departments.

Nice to have

• Deep understanding of two-sided marketplace dynamics.
• Experience working for a global brand.
• Experience working in a startup environment.

Culture & Benefits

• Hybrid work model that combines flexibility with regular in-person connection.
• Inclusive culture with strong diversity representation in leadership.
• Generous flexible time off, including two company-wide closure weeks.
• Stipends for wellness, productivity, and education.
• IKEA employee discounts.