Senior Product Marketing Manager (Fintech)

TL;DR

Senior Product Marketing Manager (Fintech): Developing and executing product positioning and marketing strategies to drive awareness and revenue for a savings economy platform with an accent on B2B financial services and retirement plans. Focus on creating sales enablement tools, orchestrating product launches, and conducting deep market intelligence to differentiate the value proposition.

Location: Hybrid in New York City

Salary: $120,000 - $135,000 base

Company

hirify.global is a financial technology company powering the new savings economy, specializing in retirement, education, and healthcare savings.

What you will do

• Develop new product positioning to effectively articulate and differentiate the value proposition.
• Plan and orchestrate the launch of new products through cross-functional collaboration.
• Create sales enablement tools, including presentations, collateral, and internal communications.
• Manage and align direct reports to meet broader marketing and company objectives.
• Analyze market intelligence, buyer behavior, and competitive landscapes to inform leadership.
• Collaborate with the marketing team to drive demand generation around new product developments.

Requirements

• 5+ years of B2B product marketing experience.
• Proven experience managing and leading a team.
• Deep understanding of the financial services industry and retirement plan market.
• Expertise in branding, communications strategy, and product development.
• Must be based in the New York City office (Hybrid).
• Outstanding verbal and written communication skills.

Culture & Benefits

• Competitive health coverage and generous vacation offering.
• Dedicated Employee Wellbeing Committee.
• Hybrid office policy with workspaces in NYC, Austin, King of Prussia, and Phoenix.
• Comprehensive 401(k) plan.
• Entrepreneurial, fast-paced, and collaborative startup environment.

Hiring process

• Initial 1-2 conversations to discuss experience and interests.
• Skill or experience screen (deeper experience call).
• Virtual or in-person interview panel.
• Reference check with a former supervisor and peer.