Retirement Product Marketing Director (Fintech)

TL;DR

Retirement Product Marketing Director (Fintech): Owning and delivering the value proposition and brand story for B2B audiences in the Government and Taft-Hartley segments with an accent on the development of cohesive promotional and selling materials. Focus on creating market-leading narratives, executing digital marketing programs, and interpreting data analytics to support sales growth.

Location: Remote (USA Nationwide)

Salary: $125,400 - $181,875

Company

Financial services provider focused on transforming financial lives through retirement and wealth management solutions.

What you will do

• Act as the primary marketing contact for Product Development, Sales, and Service teams for Government and Taft-Hartley initiatives.
• Develop sophisticated multi-media selling systems and compelling digital marketing programs.
• Establish a market-leading narrative and value proposition for the Government segment, including thought leadership content.
• Translate key initiatives into distribution strategies and create case studies using data analytics to validate results.
• Guide promotion strategies for priority product launches and campaigns.
• Monitor legislative and regulatory developments to identify and respond to distribution opportunities.

Requirements

• Bachelor's degree or equivalent.
• 7-10 years of experience in Marketing or Product Management, preferably in Retirement services.
• Deep understanding of the competitive retirement marketplace and Government/Taft-Hartley industry nuances.
• FINRA fingerprinting required.
• Strong project management, research, and analytical skills.
• Excellent written and verbal communication skills.

Culture & Benefits

• Comprehensive medical, dental, vision, and life insurance.
• 401(k) plan with company matching up to 6% and financial advisory services.
• Tuition reimbursement up to $5,250 per year.
• Generous paid time off, including company holidays and floating holidays.
• 16 hours of paid volunteer time per calendar year.
• Paid parental leave and short-/long-term disability programs.