Marketing Specialist (Proptech)

TL;DR

Marketing Specialist (Proptech): Drive brand awareness and agent activations through social media, SEO/SEM, content, events, and cross-functional projects for a real estate SuperApp with an accent on hands-on execution in Spain's dynamic market. Focus on owning LinkedIn/Instagram strategies, testing AI-powered channels, and coordinating community events.

Office: Madrid. Based in Madrid and available to work on-site.

Company

Leading proptech company reshaping homebuying with a SuperApp for agents and brokers, operating in UAE and Spain, expanding to Saudi Arabia and more European markets.

What you will do

• Run LinkedIn editorial calendar, brand tone, publishing; own Instagram strategy, copy, and scheduling.
• Drive brand awareness via podcasts, collaborations, offline-to-online plays; test emerging AI-powered and GEO-optimized channels.
• Own SEO, SEM, Google Analytics from strategy to execution and reporting; support city launches and brand rollouts.
• Manage agent communications via WhatsApp, email, Martech; coordinate monthly Community Days events and activations.
• Lead cross-functional projects across Sales, BizOps, Expansion while maintaining quality and momentum.

Requirements

• Based in Madrid and available to work on-site.
• Hands-on SEO/SEM experience with campaign execution; Google Analytics fluency for tracking and data-driven actions.
• Social media strategy on Instagram/LinkedIn from ideation to execution; built and owned editorial calendars with strong brand voice.
• Punchy on-brand copywriting for emails, social, decks, video briefs.
• 2–4 years in marketing operations, growth marketing, or hybrid role in fast-growth company; bias toward action and ownership.
• Comfortable in ambiguity, managing stakeholders; growth mindset for testing, iterating, outcomes.

Nice to have

• Familiarity with AI tools reshaping search, content, workflows.

Culture & Benefits

• Fast-moving, multi-stakeholder environment in dynamic Spain market.
• Full-ownership of projects end-to-end in agent-first proptech transforming real estate.
• Strategic and hands-on role combining channels thinking with ground execution.