Senior Lifecycle Manager

TL;DR

Senior Lifecycle Manager (B2B SaaS): Own and optimize lifecycle marketing strategy across the full customer journey with an accent on multi-channel programs, advanced segmentation, and data-driven personalization. Focus on designing nurture workflows, leading A/B testing, and establishing KPIs to drive customer retention, expansion, and revenue growth.

Location: Europe-based candidates only (UK, Spain, Czech Republic, France, Germany, Netherlands, Sweden)

Company

Hotel Tech unicorn valued at $2.5b, providing industry-leading cloud property management solutions to accelerate digital transformation for global hospitality brands.

What you will do

• Own lifecycle marketing strategy across onboarding, activation, retention, expansion, and win-back stages
• Design and execute multi-channel programs including email automation, in-product messaging, and personalized workflows
• Define segmentation strategies based on ICPs, personas, regions, and behavioral data
• Analyze performance data, optimize customer journeys, and establish north-star KPIs
• Lead A/B testing and experimentation to improve lifecycle outcomes
• Partner with Product Marketing, Customer Marketing, Regional Marketing, and Data teams to align with GTM strategy

Requirements

• Deep expertise in lifecycle/CRM marketing in B2B SaaS with customer journey management experience
• Strong proficiency with marketing automation platforms (HubSpot preferred; Salesforce, Marketo, Iterable)
• Advanced understanding of segmentation, personalization, and lifecycle metrics (activation, retention, expansion)
• Strong analytical skills to interpret data, define KPIs, and create actionable strategies
• Experience with upsell/cross-sell and win-back campaigns in B2B SaaS
• Entrepreneurial builder mentality for modernizing systems and scaling programs

Culture & Benefits

• Company share program
• Best-in-class parental leave (6 months fully paid for primary, 2 months for secondary)
• Unlimited paid holiday
• Work from anywhere for a few weeks yearly via Workation policy
• Relocation options after 1 year
• Monthly EDGE time for personal development, flexible hybrid options, home office budget, and allowances