Marketing Director (Italian Market) - Demand Generation

TL;DR

Marketing Director (Italian Market - Demand Generation): Own all inbound marketing efforts for the Italian market, driving organic growth in website traffic, leads, and revenue through content, SEO, and social tactics. Focus on developing SEO strategies, managing team and budget, identifying new opportunities, and optimizing customer journeys.

Hybrid (08005, Barcelona, CT, Spain)

Company

We’re building the leading Business Management platform for SMBs, centralizing HR, Finance, and Operations. One of Europe’s fastest-growing SaaS companies with 1,400 employees across 7 markets, headquartered in Barcelona.

What you will do

• Drive organic inbound strategy and implementation to scale website traffic, lead acquisition, and revenue.
• Develop and execute SEO actions, keyword research, link-building, and on/off-page optimization.
• Identify new organic revenue opportunities and execute content promotion on social media.
• Manage campaign ROIs, brand KPIs, marketing budget, and resource allocation.
• Lead the Italian marketing team and external suppliers like PR agencies, copywriters, and freelancers.
• Collaborate with Sales, Product, Performance, and Marketing Ops to meet market goals.

Requirements

• Fluent in both Italian and English.
• 5+ years as Inbound Marketing Manager, Demand Generation Manager, or similar in a growing company.
• Strong track record of achievements, overachievement on KPIs, and promotions.
• Deep SEO knowledge: keyword research, link-building, on-page/off-page optimization, acquisition tactics.
• CRM and customer journey expertise: funnel optimization, nurturing, scoring.
• Analytical skills to optimize inbound programs; drive, tenacity, initiative, and results-oriented mindset.

Nice to have

• Experience in B2B SaaS industry.
• Entrepreneur mindset, high energy, and business hunger.
• Strong work ethic and continuous learning ambition.

Culture & Benefits

• High growth, multicultural, friendly environment with bold goals, radical ownership, and inclusive collaboration.
• Private health insurance via Alan, Wellhub for gyms and classes, Cobee for expenses, language classes.
• Office perks: breakfast, organic fruit, free caffeine/theine, Nora discounts, pet-friendly.
• Values: own it, learn and teach, partner, grow fast, diverse talent, inclusion.