CRM Marketing Operations Manager

TL;DR

CRM Marketing Operations Manager (Gaming): Translating campaign briefs into fully built, tested, and monitored multi-channel campaigns (email, push, in-app, SMS) across multiple game titles with an accent on platform expertise, quality assurance, and operational efficiency. Focus on configuring complex audience segmentation, journey logic, A/B testing, and ensuring compliance with mobile guidelines and regulations.

Barcelona, Spain (onsite)

Company

Leading video game company developing and publishing hit mobile games like MONOPOLY GO! and Pokémon GO, with global operations across multiple continents.

What you will do

• Build and code campaigns using in-house CRM platform, configuring segmentation, journey logic, A/B variants, and optimizations across multiple game titles.
• Execute campaigns at scale to support communication calendars, managing backlog and prioritizing with CRM leads.
• Own QA process including test sends, link checks, audience validation, and monitoring live campaigns for issues.
• Triage and resolve campaign problems, escalating platform bugs as needed.
• Manage platform configurations, user access, templates, and stay current on updates to evaluate new features.
• Document procedures and support best practices codification.

Requirements

• 4+ years in marketing operations, CRM campaign management, or martech.
• Deep expertise with CRM platforms like Braze (preferred), Iterable, Leanplum, or SFMC.
• Experience with multi-channel campaigns (email, push, in-app, SMS) and programming them.
• Understanding of CRM foundations: segmentation, journeys, experiments, QA, mobile guidelines, GDPR/CAN-SPAM/CCPA/COPPA compliance.
• Strong organizational skills to manage priorities across stakeholders and multiple products.
• Detail-oriented with quality mindset.

Nice to have

• Coding in Perforce or version control (Git).
• Familiarity with mobile app event tracking and data schemas.
• Gaming experience as player or operations manager.

Culture & Benefits

• Global team of game lovers focused on innovation in mobile games industry.
• Tenet-driven culture emphasizing play, connections, and communities.
• Proprietary technology platform (Playgami) powering diversified portfolio.
• Recognized as influential and innovative company by TIME and Fast Company.