(Senior) CRM Campaign Manager

TL;DR

(Senior) CRM Campaign Manager: Creates customer-centric multi-channel lifecycle campaigns driving activation, engagement, and reactivation with an accent on automation, testing, and performance monitoring. Focus on leveraging modern technology for campaign optimization, content creation, and cross-functional alignment.

Location: Madrid, Spain (Hybrid: 60% office, 40% remote)

Company

Trailblazers in pet e-commerce with over 25 years experience, serving 12 million customers from offices in Munich, Madrid, Krakow, Wroclaw, London, and Vienna.

What you will do

• Create and execute multi-channel lifecycle campaigns including emails, push notifications, and newsletters to drive customer activation, engagement, and reactivation.
• Set up manual and automated communications aligned with customer needs and strategic vision.
• Develop engaging content for direct marketing to enhance loyalty and engagement.
• Monitor campaign performance, benchmark results, and run A/B tests for optimization.
• Implement central CRM campaigns and ad booking based on vendor inputs.
• Collaborate with product, loyalty, marketing, operations, and market teams for on-brand, impactful communications.

Requirements

• Fluent in English and Spanish, other languages a plus.
• 1-3 years of Marketing Automation and CRM experience.
• BSc+ degree in business administration, e-commerce, marketing, tech, or related field.
• Proficiency in customer data and CRM processes, ideally in FMCG.
• Analytical mindset for understanding customers and driving campaigns.
• Experience managing complex, high-impact projects.

Culture & Benefits

• Hybrid working: 60% office (Madrid), 40% remote, with option for 20 days abroad in approved countries.
• Development opportunities, excellent training, and support for career growth.
• Wellbeing offers, subsidised transport or bike leasing, 20% discount on products.
• Multinational team collaboration, equal opportunity, diversity, and inclusion focus.