Marketing Manager (B2B SaaS)

TL;DR

Marketing Manager (B2B SaaS): Driving pipeline through multi-channel campaigns, email marketing, and ABM with an accent on demand generation and lead progression. Focus on building nurture sequences in HubSpot, optimizing WordPress landing pages, and integrating AI tools into marketing workflows.

Location: Remote (Must be residing and able to work in Canada)

Compensation: $70,000 - $85,000 CAD

Company

B2B SaaS company providing reward solutions to drive business growth and engagement.

What you will do

• Own the end-to-end email marketing program, including strategy, execution, and optimization.
• Build nurture and lifecycle campaigns in HubSpot to manage lead progression and re-engagement.
• Execute integrated multi-channel campaigns across landing pages, webinars, and events.
• Support ABM execution and end-to-end partner marketing initiatives with channel partners.
• Manage the website via WordPress, publishing SEO-driven blog posts and optimizing landing pages.
• Develop and report on organic social media strategies and content creation.

Requirements

• 3 to 5 years of experience in B2B SaaS marketing, specifically in demand generation or growth.
• Must be residing and able to work in Canada.
• Deep familiarity with HubSpot (automation, CRM, reporting) and WordPress.
• Proven track record of executing campaigns that generate qualified pipeline and revenue.
• Excellent project management and communication skills to handle multiple workstreams.

Nice to have

• Experience with Clay, Apollo, or various gifting platforms.
• Track record of utilizing AI and LLMs to improve productivity and campaign impact.

Culture & Benefits

• 100% remote, distributed workplace environment.
• Comprehensive benefits package including health, dental, and vision care.
• Flexible paid time off and dedicated wellness days.
• Funding for home office setup and professional learning and development.
• Annual Bucketlist benefit providing an extra day off and funds for personal goals.