Head of Commercial Strategy (Pharma Events)

TL;DR

Head of Commercial Strategy (Pharma Events): Developing and implementing commercial strategies to drive revenue growth for CPHI events portfolio with an accent on key account management, digital innovation, and sponsorship opportunities. Focus on leading teams to maximize exhibitor engagement, expand accounts, and deliver successful events through market analysis and cross-functional collaboration.

Location: Based in Amsterdam, Netherlands office (hybrid: 3+ days per week in office, flexibility for remote otherwise). Extensive travel required (1-2 times per month).

Company

hirify.global creates global platforms for industries, organising over 500 large-scale events in 14 specialist markets including pharma CPHI, with year-round online platforms and data services.

What you will do

• Develop and implement commercial strategies to accelerate growth, including market research and business plans.
• Lead and mentor a team of Key Account Managers to build partnerships, drive revenue, and expand accounts.
• Drive digital innovation and sponsorship strategies, leading the Agile Sponsorship Hub and creating impactful packages.
• Manage events through Sr. Key Account Managers, utilising insights for exhibitor engagement and sales plan delivery.
• Monitor performance metrics, set financial targets, and prepare reports for senior management.
• Collaborate with internal teams (Brand, Content, Marketing) and external partners for seamless event execution.

Requirements

• Proven experience directly managing senior-level teams.
• Track record in driving ancillary revenues (sponsorship, digital, lead insights).
• Strong leadership, strategic planning, relationship management, digital marketing, event management, analytical, and collaboration skills.
• Proficiency in performance reporting and budgeting; Salesforce highly desirable.
• Ability and availability for extensive travel (approx. 1-2 times per month).
• Innovative, solution-oriented, customer-focused mindset.

Culture & Benefits

• Hybrid work: 3+ days in office, flexibility for remote and up to 4 weeks work from anywhere per year.
• 24 days annual leave plus birthday leave; volunteering up to 4 days with charity match.
• Learning opportunities via LinkedIn Learning, mentoring, internal mobility.
• Wellbeing support: EAP, mental health first aiders, health apps, disability insurance, gym/bike subsidies.
• ShareMatch scheme, commuting/travel reimbursement, recognition programs.
• Global collaboration, diversity networks, social events.