Revenue & Growth Manager, Social Platforms

TL;DR

Revenue & Growth Manager, Social Platforms (Music): Execute digital marketing strategies across social, video, and streaming platforms with an accent on campaign delivery, performance tracking, and revenue optimization. Focus on analyzing data for insights, scouting emerging opportunities like social commerce, and supporting label teams in artist audience development.

Location: Minimum 4 days per week in the UK office (#LI-Onsite)

Company

Global music company home to major labels like Atlantic Records, Warner Records, Parlophone, and Warner Chappell Music, championing emerging artists and superstars.

What you will do

• Execute end-to-end marketing campaigns across social, video, and DSPs, including partnership initiatives and label-led artist campaigns.
• Monitor campaign performance, analyze audience data, and prepare weekly reports to identify optimization opportunities.
• Research emerging platform opportunities like social commerce and digital tokens to support the team's strategic roadmap.
• Collaborate with label marketing and streaming leads, providing tools, data, and guidance for effective campaigns.
• Maintain expertise on platforms like TikTok, Spotify, YouTube, and Apple Music, advising on best practices and algorithm changes.
• Assist in platform relationship management and cross-functional coordination between teams.

Requirements

• 2-4 years experience in digital marketing, content creation, or platform campaigns, preferably in music, media, or youth culture.
• Strong knowledge of social and streaming platforms' features, formats, and audience dynamics.
• Analytical skills to manage data, produce reports, and derive actionable insights.
• Commercial awareness of how engagement drives revenue.
• Excellent organizational, communication, and project management skills for multiple deadlines.
• Passion for music, digital culture, and creativity.

Culture & Benefits

• Guided by core values of Curiosity, Collaboration, and Commitment.
• In-office collaboration essential for talent development and relationships.
• Inclusive environment valuing diverse backgrounds.
• Global collective of music makers, tech innovators, and creatives.