Account Director, Paid Social

Location: Manchester, United Kingdom; hybrid work with teams in the office around four days a week. This is a UK-based role and applicants must have the right to work in the United Kingdom.

Company

hirify.global is WPP's AI-driven media operating unit, combining media, data, partnerships, and technology to deliver personalised marketing at scale.

What you will do

• Manage the day-to-day paid social output and overarching paid social strategy for one or more client accounts.
• Oversee campaign planning, setup, optimisation, quality assurance, reporting, and end-of-campaign reviews across major social platforms.
• Lead client calls and presentations, provide performance insights and recommendations, and build trusted relationships with clients, suppliers, and media partners.
• Manage local and Global Hub teams, prioritise workloads, and train and mentor junior paid social specialists.
• Develop testing and learning agendas, identify innovation opportunities, and coordinate paid social activity with planning and other channel specialists.
• Support recruitment, staffing decisions, agency finance processes, and thought-leadership initiatives.

Requirements

• Extensive experience setting up and optimising paid social campaigns across platforms such as Facebook, Instagram, X, Snap, and TikTok.
• Experience planning large-scale paid social campaigns across brand and direct-response objectives.
• Experience producing detailed campaign reports, QBRs, annual reviews, and client presentations.
• Experience managing clients, external stakeholders, and teams, including line management, training, and mentoring.
• Strong communication, presentation, collaboration, prioritisation, and problem-solving skills.
• Must be based in the UK or have the right to work in the United Kingdom.

Nice to have

• Experience in a busy media agency or client-side social team.
• Experience managing social specialists in an agency environment.
• Training certifications such as Meta Blueprint.

Culture & Benefits

• Learning and development investment with access to global hirify.global and WPP networks.
• Open and inclusive environment focused on trust, respect, collaboration, and career growth.
• Employee resource groups, in-office events, and opportunities to share thought leadership.
• Medical, vision, dental, and group retirement plans.
• Significant paid time off, partner discounts, and employee mental health awareness days.