Marketing Strategy Manager (Catalog)

TL;DR

Marketing Strategy Manager (Catalog): Develop and implement bespoke marketing strategies for catalog music clients, building roadmaps to connect artists with audiences and drive revenue growth with an accent on demographic targeting, data-led audience acquisition, and multi-territory campaign coordination. Focus on leveraging catalog assets for growth, coordinating global campaigns, and providing insights on best practices using tools like Spotify Discovery Mode.

New York, NY

$70,000 - $80,000 annually

Company

A growing international music distribution and tech company with offices in Amsterdam, New York, London, Paris, Milan, Rio de Janeiro, and Seoul.

What you will do

• Serve as primary day-to-day marketing contact for catalog clients, maintaining relationships across key territories.
• Develop understanding of client objectives and drive internal collaboration to achieve region-specific and global goals.
• Create strategic marketing plans tied to releases, tours, anniversaries, and cultural moments.
• Use data-led strategies and tools like Spotify Discovery Mode to grow audiences and broaden reach.
• Coordinate global campaigns with worldwide teams, managing logistics, timelines, assets, and results.
• Provide insights on catalog marketing opportunities and contribute to pitching new clients.
• Build and maintain networks with DSPs, media, promoters, and agents; represent at industry events.

Requirements

• 3-5 years experience in label, artist management, or music distribution, focused on catalog marketing.
• Passion and deep knowledge of catalog music.
• Strong client service and relationship-building skills.
• Expertise in digital marketing strategies and streaming platforms.
• Solid industry network, including DSP contacts.
• Broad knowledge of digital landscape and consumer trends.
• Experience working across time zones and organizational levels.
• Excellent written and verbal communication skills.

Culture & Benefits

• International team with diverse backgrounds in music and tech.
• Comprehensive benefits: medical, dental, vision, life insurance, 401(k) match, generous PTO.
• Growing, ambitious company focused on diversity and inclusion.