Brand Manager (FMCG)

TL;DR

Brand Manager (FMCG): Driving the strategic direction and execution of high-impact marketing campaigns with an accent on consumer insights and brand growth. Focus on delivering innovative programs to reach new audiences and aligning global brand directions with local business objectives.

Location: Sydney, Australia. Must be qualified to work in Australia.

Company

A global leader in the energy drinks category, employing around 22,000 people across 178 countries.

What you will do

• Collaborate with HQ and regional teams to align global strategies with local Australian objectives.
• Lead the development and implementation of the annual business plan to ensure brand consistency and credibility.
• Identify and manage high-value business partnerships to deliver authentic brand integration.
• Partner with Sales and Trade Marketing to drive high-impact retail activity and commercial growth across various channels.
• Lead end-to-end 360 campaign management, from initial concept to market execution.
• Manage significant marketing budgets with precision to ensure optimal ROI.

Requirements

• Tertiary education in Marketing, Business, or Events.
• 5-10 years of relevant Brand Management experience.
• Must be qualified to work in Australia (Migration Act 1958 compliance).
• Strong leadership skills and experience in an entrepreneurial environment.
• Expert communication and presentation skills for influencing stakeholders.
• Proficiency in Microsoft Excel and PowerPoint.

Nice to have

• Experience leading a program from ideation through to full execution.

Culture & Benefits

• Dynamic, entrepreneurial work environment focused on innovation.
• Opportunity to work with a globally recognized premium brand.
• Collaborative culture that emphasizes coaching and internal development.
• Role involves 10-20% travel.