Director, APAC Marketing (AI)

TL;DR

Director, APAC Marketing (AI): Driving growth across the APAC region by accelerating developer community engagement and product adoption with an accent on pipeline and revenue generation. Focus on building a full-funnel marketing engine, designing multi-channel campaigns, and scaling developer-first programs.

Location: Remote, Australia

Company

hirify.global is the world’s leading AI-powered developer platform and home to the largest open-source community on earth.

What you will do

• Own and execute the APAC regional marketing strategy to drive pipeline, revenue, and developer adoption.
• Build and scale a full-funnel engine encompassing demand generation, developer community, and product adoption.
• Design multi-channel campaigns targeting MQLs, developer acquisition, and product usage.
• Lead high-impact regional programs and events for developers and technical decision-makers.
• Collaborate with Developer Relations and Product Marketing to align regional programming with the developer voice.
• Lead and empower a high-performing regional marketing team to deliver predictable results.

Requirements

• 10+ years of experience in B2B integrated marketing (or 8+ years with a Bachelor's degree).
• 1+ year of people management experience.
• Proven track record of driving measurable outcomes in pipeline generation and revenue growth.
• Experience partnering cross-functionally with Sales, SDR, and Product Marketing.
• Must be based in Australia.

Nice to have

• Experience with developer marketing and community building.
• Familiarity with Product-Led Growth (PLG) and adoption metrics such as MAU and activation.
• Deep understanding of APAC markets and regional go-to-market strategies.

Culture & Benefits

• Remote-first work environment.
• Competitive pay and excellent benefits package.
• Generous learning and growth opportunities.
• Inclusive culture emphasizing a growth mindset and outcome ownership.