Marketing Manager (Classics)

TL;DR

Marketing Manager (Classics): Development and execution of high-level global campaigns for classical artists with an accent on strategy, content creation, and commercial results. Focus on coordinating local UK marketing, managing budgets, driving audience growth, and leveraging data for insights.

Location: Hybrid (UK focus, manage UK marketing budget and represent at UK events)

Company

Global music company home to Warner Classics and Erato labels, representing renowned classical artists and First Night musical theatre catalogue.

What you will do

• Lead end-to-end global campaigns for frontline classical artists, agreeing on metrics and budgets to drive commercial results across digital and physical formats.
• Execute local UK marketing campaigns for priority releases and manage the UK Classics marketing budget.
• Develop artist brands and visual narratives, produce high-impact creative assets, and grow fan engagement through short-form content.
• Collaborate with cross-functional teams, international affiliates, artists, managers, DSPs, and PR agencies.
• Analyze performance data to inform strategy and identify opportunities for A&R, sync, and partnerships.
• Represent the label at concerts and industry events to support grassroots growth.

Requirements

• Outstanding written and verbal English skills; proficiency in French or German advantageous.
• Creative and commercial strategist balancing visionary ideas with results in fast-paced environment.
• Experience in creative briefs, brand identities, short-form storytelling, and digital-first content.
• Deep knowledge of digital and social media platforms for audience growth.
• Passion for classical music with strong knowledge of repertoire and contemporary artists.
• Skilled in data interpretation for campaign decisions and budget management.

Nice to have

• Experience with artists and collaborators, paid social media, CRM, and audience-building.
• Familiarity with UK classical music scene and earned-media landscape.
• Track record in record industry, music marketing, or related field; passion for musical theatre.

Culture & Benefits

• Work in a global, collaborative environment guided by curiosity, collaboration, and commitment.
• Innovative company blending major label resources with independent creative spirit.
• Commitment to inclusion, diversity, and equal opportunity.